The other day, Google’s homepage featured Raymond Loewy, designer of many things from locomotives to product packaging. Among his achievements was the Exxon logo. The following is from Raymond Loewy’s archives:
This got Bossy thinking about the many rejected logos, and what the future of the company may have been had they instead selected a logo from the discard pile. Shall we?
If you liked this post about companies, click here to read about the time a yoga pant company inadvertently produced crotchless panties.