Say you’re in the shower and you decide you want to start a blog. Say you track sopping footprints to your computer chair – you’re that excited to start a blog. Say all that.
First you have to look up the word “blog”. What the hell is it anyway? So you ask your sixteen year old to describe it to – Hey – you interrupt your teenager and explain he must begin again, only this time pretend as if he’s teaching a toddler. With a mild concussion.
So he explains it again and you kiss your smart teenager and briskly send him out of the room so you can secretly look up ‘blog’ one more time because you have no idea in heaven what he was talking about. Troll around and sort of learn that it can be this interface, blah blah, so simple even your Aunt Sadie can do it.
Except fill with doubt. Decide that blogs are already on their way out. Decide the price is too steep, the time spent too dear, the mountain too high, the river too murky, etc. We all need a little negativity to balance the super endorphins delivered us via prescription drugs. Scoff and decide to do it anyway.
Then locate your favorite blog site and copy everything they do. In a totally non-litigious way. Make decisions about servers, price packages, fonts, layout, and content before the water between your toes is even dry.
And then hit the “publish now” button and wait.