Dear Martha Stewart,
As Bossy was thumbing through one of your magazines the other day, she couldn’t help but notice the many advertisements with one common theme.
Which begs the question: Just what exactly are you trying to say about your Reader Demographic?
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Love, Bossy
Momo Fali says
November 20, 2007 at 9:05 amMartha would eat that. But, she made it with her own organic, free-range chickens that she raised on her own farm. Then she grew her own veggies, and made her egg noodles from scratch.
Nilsa S. says
November 20, 2007 at 9:11 amClearly their reader demographic is the 45 year old male who loves beer and football. No?
Gloria says
November 20, 2007 at 9:16 amNearly deceased demographics? Oh bossy, you crack me up, I choked and went nearly deceased.
vuboq says
November 20, 2007 at 9:27 amI truly believe that Martha eat frozen dinners every night. That whole “perfect everything” thing is an act.
I *heart* Andie McDowell.
All Adither says
November 20, 2007 at 9:27 amHey, looks like I should start buying Martha Stewart’s rag.
Prof. J. says
November 20, 2007 at 9:29 amI am glad that we are finally talking about the important issues of crows feet and laugh lines. For too long we have been worried about trivial matters.
Barbara says
November 20, 2007 at 9:38 amGotta love that #8, just quit smoking and you don’t need the rest of it?
superblondgirl says
November 20, 2007 at 9:39 amHmmm… the demographic of very, very wrinkled?
William says
November 20, 2007 at 9:43 amI was so hoping there would be a Jean Nate’ add.
Laura says
November 20, 2007 at 10:03 amI wonder if Martha customized her mother’s coffin. Tripped-out coffins could be a cool trend.
soNOTcool says
November 20, 2007 at 10:24 amI must admit … Those Campbell’s recipes always creep me the fuck out. I mean, what is with those recipes? Shouldn’t those be in magazines for prison cooks or something? They don’t belong anywhere else, especially in MSL.
qt says
November 20, 2007 at 10:32 amDude, Martha doesn’t cook her own anything, she has someone cook it for her. She MAY give herself her own Botox injections, tho.
Mary Alice says
November 20, 2007 at 10:32 amOkay, I want you to compare and contrast that with Rachael Ray’s mag now.
AntiBarbie says
November 20, 2007 at 10:34 amThe demographic of women with alligator skin and no cooking skills?
The Domestic Goddess says
November 20, 2007 at 10:35 amWhat? No deoderant or feminine products? I’m disappointed.
The Domestic Goddess says
November 20, 2007 at 10:36 amThat would be deodorant. Sheesh.
blackbird says
November 20, 2007 at 10:50 amThanks for reminding me of why I only read this magazine at the doctor’s office.
Evolving says
November 20, 2007 at 10:53 amI seriously resent those ads. No way am I going to quit smoking to reduce my wrinkles! I am working really really hard for those!
Deb on the Rocks says
November 20, 2007 at 11:11 amIt might be age, I really think the advertisers have researcher her readers and found while they vary in gender, race and age, they are similar in that their condescending, smug facial expressions have given them a pucker mouth that resembles an anus, and beady scornful ages are surrounded by rat’s whiskers. Plus, they are dry. Dry, dry, dry. Ergo, the ads for lotion.
The cheesy pasta hotdish? Martha learned that in prison, along with how to make a tamale from a bag of fritos, a package of mayo and the filter from a cigarette.
Janice in TX says
November 20, 2007 at 11:14 amThe women in those ads are the same women on Whitey’s Express….AFTER their trip to Manhattan.
meleah rebeccah says
November 20, 2007 at 11:21 amMomo Fali’s comment was hysterical.
Lori says
November 20, 2007 at 11:25 amI agree with Janice. That’s where you picked up the copy, isn’t it?
joeinvegas says
November 20, 2007 at 11:51 amYes, what is Bossy reading a magazine like that for? Oh, I know, research for teaching us. Thanks for suffering through that.
Laurie Foolery says
November 20, 2007 at 12:06 pmWrinkles come from children.
Wrinkles go away with mind-blowing orgasms.
Martha doesn’t have enough of either group in her life. Frozen face.
Jen14221 says
November 20, 2007 at 12:26 pmI actually bought that Strivectin shit; $153 down the drain. Botox is just so much easier.
Mrs. G. says
November 20, 2007 at 1:22 pmIt appears Martha is writing her magazine just for me: a middle age woman who has a lot of wrinkles and designs her dinners around Campbell’s soup. What’s your point, Bossy?
Suebob says
November 20, 2007 at 1:45 pmHey, Deb on the Rocks up there, I resent that. I am getting the pucker mouth (ugh) but I think it comes from all that kissing I have done over my lifetime, not from being all churchladyish.
milf gone wild says
November 20, 2007 at 2:09 pmWell you know Bossy, we all need a bit of help and we can’t all have a professional editor like Martha who photoshops every wrinkle out of existance!
melissa says
November 20, 2007 at 2:16 pmi don’t recall seeing botox and plastic surgery ads in there. clearly, they forgot to advertise that. how about, just a plain old ski mask ad. then, there is nothing to worry about. it cuts down on cost…only one thing to buy.
going to destroy all my martha stewart magazines now…
mothergoosemouse says
November 20, 2007 at 2:19 pmWrinkles are a harbinger of impending death, don’t ya know?
Therese says
November 20, 2007 at 2:20 pmWe’re old, wrinkled, read MSL and can’t cook worth a damn if it doesn’t have very basic ingredients.
orangeblossoms says
November 20, 2007 at 2:31 pmMartha Stewart was created to make the rest of us feel wrinkled and uninspired. Though I have to say, she should probably figure out a new hair style before she gives any moisturizing/fashion/cooking advice.
Hotdog says
November 20, 2007 at 2:36 pmmuahahahahahaha!!
Queen of Shake-Shake says
November 20, 2007 at 2:50 pmOh, I’m feeling SO good about myself now. I don’t read Martha so that must mean I’m too young. Ha!
Brando says
November 20, 2007 at 2:58 pmLook at it this way, Bossy: at least they’re not making you paranoid about the flow of blood to your genitals. That’s how they get the guys.
Chrissy says
November 20, 2007 at 4:05 pmOh Bossy. You are in the trouble now. I read your show at work, and laugh too loud now. Now they ask me leave.
Shame on Bossy.
Mrs. Chicky says
November 20, 2007 at 5:27 pmI don’t know about you, but I get some serious worry lines when reading Martha Stewart. How will I ever live up when I have Campbell’s Soup in my pantry, fer chrissake?
Karen says
November 20, 2007 at 6:28 pmjust don’t mix up any of your fancy lotions with your casserole- very unspecial family time!
flutter says
November 20, 2007 at 6:39 pmMartha does not acknowledge wrinkles. Unless they are in a tasty casserole….
Jadielady says
November 20, 2007 at 6:47 pmI just gotta wonder what all those companies think about their competitors being in the same magazine… Unless some poor sap is out there waging chemical warfare on her face. Oh my!
Briget says
November 20, 2007 at 7:16 pmDammit. Once again I didn’t get here in time to make a clever comment that hadn’t been thought of by somebody else.
*sulks*
Janice in TX says
November 20, 2007 at 7:42 pmI’m with you, Bridget. Don’t you just hate it when everyone picks your brain and plagerizes your thoughts before you get a chance to post?
Janice in TX says
November 20, 2007 at 7:44 pmAnd then there are those that have the audacity to spell your name wrong! Sorry, Briget. 🙂
Julia says
November 21, 2007 at 1:36 amI’m confused about the #1 pic — is she 40, and looks it, or 50, pretending to be 40?
Jozet at Halushki says
November 21, 2007 at 1:59 amI think what Martha is telling us is that most older women have weak necks and must balance them sideways like on the edge of the page.
Heather B. says
November 21, 2007 at 1:15 pmWhat’s worse: Reading Martha and constantly being told that you’re old and wrinkly OR reading Cosmopolitan or Allure and constantly being told that you’re fat?
I might have to stop reading magazines all together.
psychophant says
November 21, 2007 at 1:33 pmI’m with you Orangeblossoms. I can’t get excited about anything Martha has to say. I’m too busy thinking if I had as much money as she does I would find someone who could make my hair not look like it was cut by my neighbor in the trailer park.
erin says
November 22, 2007 at 8:02 amThanks for reminding me…I need to go check my wrinkles now:(
C'tina says
November 24, 2007 at 8:49 pmThey don’t advertise the ONE TRUE BEAUTY SECRET that doesn’t promise, only delivers…. http://www.sharperimage.com/us/en/catalog/product/sku__SI675COB I saw this in Sky Mall catalogue and thought of you! on the way home from my Thanksgiving festivites…(which because it included travel with two boys (10 y.o. and 5 y.o) from the east to the west coast and back to visit husband, consisted of my own preperation of SEVERAL non real live food items….and copious amounts of wine…
JILL says
November 24, 2007 at 9:10 pmI’ll take one of each!
Painted Maypole says
November 25, 2007 at 1:05 amaging is evil. duh. even Martha Stewart knows that.