If you haven’t seen this show, which just concluded its first season, here’s everything you need to know:
No, she doesn’t actually die—it’s an expression she uses whenever she falls in love with a piece of designer apparel or jewelry or handbag—except when
Madonna Rachel Zoe says it, she clips the words with her puckered jaw while elongating syllables otherwise silent, “Eye-eh Die-ah.”
Other things to know:
Madonna Rachel Zoe has lots of help with tasks such as combing all of New York and L.A. for the perfect “Hero Dress” to wrap around celebrity clients like Joy Bryant:
For instance she has her assistant Taylor Jacobson. She’s a Styling Associate:
And she has her assistant Brad Goreski. He’s a Gay Associate:
And she has her
assistant husband Roger. He’s the Associate to the Associate’s Associate:
Assistants aside, most of the time there is no substitute for
Madonna Rachel herself, who knows precisely when she’s discovered the perfect Screen Actors Guild Awards dress for Debra Messing because she gets A Witch Vibe. Witch Vive, Witch Vibe.
And speaking of Debra Messing’s dress, Rachel Zoe pronounces the garment, “drass”, a noun and verb muttered approximately seventy times per minute while riding in the back of limousines, pounding on her blackberry, crying in the mirror, and holding meetings about Building Her Brand.