First Bossy would like to say she remembers when you were just a youngster and we called you Oil of Olay. But now you’re all Olay, and so Bossy’s first question is What happened to the Oil?
Bossy wants you to know she’s been using one of your Regenerist products for the past two years, ever since Bossy discovered it at the top of consumer lists for both effectiveness and economy. She even wrote about it in these pages that aren’t pages.
The hype of the Regenerist line — its positioning as they say in the marketing industry which you may have guessed Bossy is not a part of — is that the Olay products contain the exact same ingredients as the much pricier stuff, so why not buy this drugstore brand? Because everything has the same ingredients! Everything! Same!
This is why Bossy was so confused when she saw this:
Because that is your Age Defying Series. Totally different, by the way, then this, which goes by the name Complete:
But then Bossy spent some time on your website, where some time equals sister mercy people have graduated with dermatology degrees in less time than Bossy wasted trying to understand your various products, and Bossy wants you to know everything is clear now!
For instance, Regenerist is indicated for advanced anti-aging, while Total Effects is anti-aging, and Pro-X refers to professionally designed anti-aging. As opposed to the Age Defying Series which is, yeah, for aging. See?
In whatever case, thanks Olay, for reminding Bossy that it’s not her skin that ultimately defines her. It’s the Olay headache just beneath the skin.