The other day, Google’s homepage featured Raymond Loewy, designer of many things from locomotives to product packaging. Among his achievements was the Exxon logo. The following is from Raymond Loewy’s archives:
This got Bossy thinking about the many rejected logos, and what the future of the company may have been had they instead selected a logo from the discard pile. Shall we?
If you liked this post about companies, click here to read about the time a yoga pant company inadvertently produced crotchless panties.
Or click here for an episode of CNN Says, Bossy Says.
Or read this post about the time CNN reported a drop in NYC’s housing prices.
Twisted Susan saysNovember 24, 2013 at 3:11 pm
This Thanksgiving Susan is thankful to see Bossy move up on her blog list.
Meh saysNovember 25, 2013 at 12:19 am
Charlie saysNovember 25, 2013 at 9:44 am
I can imagine the IKEA instruction manuals…
Step 1: Assemble logo on box (Allen wrench not included).
Chesapeake Bay Woman saysNovember 25, 2013 at 8:32 pm
I still say Bossy should be writing/creating for SNL. I haven’t said it in a while, but I still say it.
TracyontheRocks saysNovember 26, 2013 at 3:01 am
HA!!! Ikea one had me cracking up!
bossysMom saysNovember 26, 2013 at 12:34 pm
I so agree with Ches Woman.
And you can’t believe what doesn’t make it to the written page….continually.
Tom saysNovember 27, 2013 at 1:20 am
You need to post more often.
Mollytopia saysNovember 28, 2013 at 6:56 pm
The revised McDonalds one gets my vote, but mostly because it has olives.
Elsewhere saysDecember 30, 2013 at 2:48 pm
Happy New Year, Bossy. Can’t wait to hear your New Years resolutions!
love from Amsterdam
Marinka saysJanuary 4, 2014 at 8:02 pm
I don’t understand why you don’t have a Pulitzer in Logo Design.
Katie saysJanuary 6, 2014 at 9:22 pm
these logos are so funny! check out the logo on standthesmartway.com. super cute. by women for women
Martha saysJanuary 9, 2014 at 11:51 pm
I like the Gap one…it reminds me of
“Mind the Gap”
Teresa saysJanuary 18, 2014 at 2:52 am
I love your Gap. Seriously, they should switch to that one, it’s so clever!
I also love your Ikea because it’s all too true.
Stephanie Sheehan saysJanuary 30, 2014 at 4:44 pm
Haha those are cute! I like the creativity